Lets suppose you have a 1 to many relationship and you wanted to update 5 parent records and all of their children, e.g. you wanted to change some information on the order and order details data in northwind.
When you compare what you need to know, in order to make this happen using llblgen vs. ADO.NET, there is much more that you need to know to make this happen in ADO.NET.
The llblgen objects encapsulate this operation for you, so, when compared with what you need to learn to write the procs yourself, hook up the procs to ado.net (or some other mechanism), and then get the data from the UI and back again, you should find that you get done alot faster using llblgen pro.
You mention saving money in development time and "the learning curve". Thats just one peice of the software development lifecycle. IMO, using a good layered approach makes your code more solid and maintainable and easier to deploy, so, you can save money getting the code out the door if you already know ado.net, but will it be as flexible, database independent, and maintainable?
FYI, if you want to work in an industry where you wont need to learn new tricks to stay competitive in the marketplace, you might want to consider a career change!